I purchased the black cover and it gives the iPad a very professional look. While it's not a big deal to me, several people have commented that they really like that it is designed to reveal the big Apple logo on the back of the device. And, quite importantly, the cover provides a lot of padding and protection without making the iPad look or feel bulky.
The cutouts for connecting power, headphones, accessing volume, and being able to take pictures with the cover on are also well done. They provide the necessary access without compromising protection or aesthetics.
But, look at the price and think about what you really want. For $15 you get a ipad 4 case for kids that offers a good deal of protection. It gives good access to all connectors and controls and works as a stand in many situations. Sure, you can spend 3 or 4 times more and get real leather that won't have the initial synthetic smell, and you can get a stand that works in even the most extreme situations.ipad case for kids